Business Development · Strategic Partnerships
Melody
Zou.
I connect markets, people and opportunities.
Hong Kong-based business development professional with hands-on experience in Mainland China market expansion, education partnerships, brand growth and cross-border programme delivery.
Based in Hong KongBusiness Development & Partnerships
20+University partnerships
1,500+Community members
Professional snapshot
Commercial thinking, grounded in delivery.
Experience
Building growth across education, media and student markets.
Mar 2025 — Jun 2026
Bright Education Group
Administrative Officer · Education Programmes & Business Development
Led internal process optimisation, administration and key client relationship management. Independently planned cross-border education programmes from participant recruitment and curriculum design through on-site delivery and follow-up.
Jun 2025 — Sep 2026
Apollo CreativeMedia Limited
Marketing Operations · Part-time
Managed Hong Kong KOL partnerships, talent selection, negotiation, content review and campaign delivery. Led integrated growth across Xiaohongshu, Douyin and Threads, contributing 40% of total team performance.
Nov 2023 — Present · Seasonal
Kingdou Property Limited
Marketing Operations Manager
Built the business from zero to one with a 12-person team. Reached 1,500+ students in three months, established strategic partnerships with leading Hong Kong agencies and increased conversion by 40%.
Selected projects
From opportunity to measurable outcome.
Education Roadshow
Independently planned and delivered 11 events across Baotou, Zhengzhou, Chengdu, Chongqing and Changsha within one month.
Programme strategy · Cross-border deliveryHong Kong Academic Study Tour
Designed and delivered a Hong Kong study tour with Chengdu Jiaxiang International School, integrating four leading universities and cultural landmarks.
Product design · Stakeholder managementHopegoo Omnichannel Growth
Applied an asymmetric growth strategy across three platforms to generate organic traffic with low-cost, high-engagement content.
Content strategy · Commercial growthSun Hung Kai Properties Campaign
Supported a Xiaohongshu KOL campaign across 14 Sun Hung Kai shopping malls, managing creator selection, interview assessment, partnership negotiation, content review and publishing follow-up.
Influencer marketing · Campaign deliveryEducation & leadership
Health analytics, management and student leadership.
Lingnan University, Hong Kong
Master of Science in Health Analytics and Management
Relevant coursework: Public Health & Epidemiology, Healthcare Operations Management, Gerontechnology & Health Service Innovation, Health Service Data Analytics
Sanjiang University
Bachelor of Chinese Language and Literature
Director of External Relations, Student Union
Sanjiang University · Student Union
Capabilities
Market ExpansionMarket research · Opportunity mapping · Lead generation
Strategic PartnershipsNegotiation · Stakeholder management · Resource integration
Programme ManagementProduct design · Cross-border coordination · Delivery
Data & Digital GrowthExcel · SPSS · R · Xiaohongshu · WeChat